Mattel Expands Masters of the Universe Partnership with Super7
80s mega-brand is a perfect fit for west coast vintage collectibles company to take over MattyCollector.com
SAN DIEGO, July 20, 2016 /PRNewswire/ --Leading into San Diego Comic-Con, Mattel today announced plans for an expanded partnership with Super7 noting they will be developing and distributing an all new range of Masters of the Universe® collectibles beginning in 2017. As a result of the expanded partnership, Mattel will be closing the current MOTU home MattyCollector.com at the end of 2016.
This week, the two companies will release an all new Masters of the Universe animated short - The Curse of the Three Terrors. This is the first time since 1985 that new MOTU footage has been created in the classic Filmation style. The film follows the original characters on an all new adventure in Eternia® and features voice actor Alan Oppenheimer, reprising his signature role as Skeletor®.
"It is a dream come true for us to be involved so intimately with the Masters of the Universe franchise," said Brian Flynn of Super7. "We have jumped head first into the MOTU world, with retro 3.75" figures, M.U.S.C.L.E. figures, the new animation and several other secret projects which we will be revealing soon. I think MOTU fans are going to have everything they could possibly dream of —and more!"
"He-Man, Skeletor and the inhabitants of Eternia could not be in better hands," said Joe Lawandus, SVP of Mattel Marketing & Design. "Brian and team possess an encyclopedic knowledge of the franchise and an attention to detail that is off the charts. While closing MattyCollector.com was a difficult decision, we're excited about the expanded partnership with Super7 and where will take the brand in the coming years."
Check out all of the great MOTU collectibles in person at the Skeletor's Lair pop-up shop in San Diego. For more information on location, limited edition product and the premiere of The Curse of the Three Terrors, visit Super7HQ.com.
Founded in 2001 as a magazine focused on the minutia of collecting vintage toys, Super7 has since grown into one of the most influential and sought after toy brands in the market today. By infusing their deep knowledge of toys as collectors combined with their detailed attention to manufacturing and design, Super7 creates unique and inspiring toys, apparel, events and experiences not typically seen from other manufacturers. Based in San Francisco, you can find them online at http://www.super7HQ.com orhttp://www.super7store.com as well as their retail stores in both San Francisco and San Diego.
The Mattel family of companies (NASDAQ: MAT) is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. In 2014, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.