In 2012, Super7TM had an internal meeting to discuss what the ultimate dream toy would be to make. Naturally, the list was as long as the internet is wide, but one toy kept coming back to the top of all our collective desires—the unreleased 1979 Alien action figures. We spent the next year tracking down the prototypes that existed and set about manufacturing them for real, finally debuting them at SDCC 2013. In that moment, our line of retro action figures, ReAction FiguresTM, were born. A throwback to a more innocent time, the simpler articulation and sculpts allow us to go back and make the licenses we wish we had when we were kids but were not able to get.
From 2013-16, Super7TM developed a wide variety of retro action figures, playlets, and accessories under the ReAction FiguresTM name partnered with FunkoTM as well as our own signature figures released under the Super7TM name. At the end of 2016, Super7TM brought the ReActionTM brand back in-house and resumed designing, manufacturing, and distributing all ReActionTM figures and related merchandise.